Have you ever spent time trying to work out your ‘point of difference’ or why/how you’re unique in your market?

Yep, I have.

And I always used to feel drained, small and overwhelmed afterwards, without quite knowing why. It always felt like so much effort to try and be different and unique, and to find ways to articulate this.

Now I see it differently; you don’t have to try and be unique. You just are, simply by existing. Full stop.

Ironically, the more unique you try to be, the further away from yourself you move. The work is in being yourself and *not* trying to be unique.

If you’ve ever felt tired or confused by the thought of trying to be unique in order to be seen and heard, this episode is for you.

And if you’re ready to do this work with me, every week for six magical months, come and mastermind with me. We begin 2 March.