In this episode, I’m sharing some of the business practices I have that would probably make another business coach spiral.

Why? Because they go against so much of the advice we’re taught about what makes a business successful.

We’re talking about why I don’t believe you need the world’s most hyper-specific ideal client avatar to create incredible results, why I think your content gets to speak to expansion and desire (not just pain points), and why I don’t believe you need to force yourself into a perfectly “high vibe” state in order to make sales.

I also share why I often work on the branding, visuals and feeling of an offer before I even touch the writing of the sales page, and why building a business around what actually works for you matters so much more than endlessly trying to replicate someone else’s strategy (or energy).

This episode is a reminder that there isn’t only one way to build a successful business.

You are allowed to create a business that feels spacious, intuitive, sustainable, creative and deeply aligned for you.

Inside this episode:

• Why your ideal client doesn’t need to fit into a tiny box
• The importance of speaking to possibility, identity and expansion
• Why “high vibe only” business advice can be harmful
• My thoughts on energy, honesty and selling
• Why I prioritise branding, feeling and creative direction early
• Building your business around your nervous system and real life
• Why what works for someone else may not work for you
• Creating a business model that actually supports you first

I hope this episode gives you permission to trust yourself a little more deeply in the way you build your business.

And then? Come and join my mastermind so we can do this work together. DM me on Instagram for all the info x