It’s not because you’re invisible.
It’s not because you need to do a million more things in order to be better or more certified.
It’s not because everyone else in your industry is better than you.
It’s not because your website isn’t finished/perfect/re-designed.
It’s not because your Instagram account doesn’t have hundreds of thousands of followers.
And it’s certainly not because no one loves you and now you’ll never have another client again.
(Sounds dramatic, but I’ve been there!)
I used to have those thoughts.
In fact, almost every time I looked at my calendar and saw it was a little emptier than I’d like it to be, my thoughts jumped to the worst possible scenarios:
Well, obviously it’s because I suck.
If I were a better businesswoman, I’d have more business.
If I were a better coach, I’d have more clients.
If I were more successful, I’d have more… um, success.